
Monday, 3 August 2015
Jessie J- Sweet Talker Track by Track

After the postponement of an
American version of 'Alive', Jessie J returned in 2014 with a whole new album, 'Sweet
Talker', with the singer making no aspersions that this album was for global
music domination. But does this record measure up to her previous albums, or is
this a case of a rushed record that falls below par?
Track 1- Ain’t Been Done
Right off the bat, ‘Ain’t Been
Done’ just sounds like a track that was destined to be an album opener. Here we
find Jessie telling us how she is going to be original and be the best, with
the lyrics having a fast paced edge in the verses that nicely builds to a
snappy and simple pop chorus that will be great to sing along to live. Jessie’s
vocal is definitely on point, with the singer allowing her pipes to be
stretched nicely in the chorus and adding a sassy flair throughout that some
other artists might not be able to pull off. The production is solid with some
groovy drum beats and an overall fun rhythm that you cannot help but enjoy,
making for an overall solid start to the record.
3.5/5
Track 2- Burnin Up (featuring 2 Chainz)
Second track and second single
‘Burnin Up’ finds Jessie in a sexual state, as she tells this guy of how he is
raising her temperature, and she likes it. The lyrical content lacks the depth
of her previous material, but it is cool to hear the single tackle more adult
territory. Vocally Jessie exudes a silky smoothness in the verses that is
perfect for the track, and the way that her voice builds in the chorus really
allows her to show us the strength and intensity that lies in her voice.
Production wise the snappy beats and rumbling guitar line is nice and fun if
not exactly ground breaking, and really the only big problem here is 2 Chainz,
whose lazy rap brings absolutely nothing to the track. Kind of pop by numbers,
but still a fun tune nonetheless.
3/5
Track 3- Sweet Talker
Title track 'Sweet Talker' find
Jessie continuing the sensual vibes of the previous track, with the song
focusing on Jessie telling this person to just talk sweet to her, and she will
be theirs. The lyrics are ok but once again lack some depth, with some clichés
really just being annoying. The smoothness of the vocal is strong, but at times
Jessie lets her vocal inflections take over too much, making things a little
more annoying. The production also lacks pizzazz, with producers Diplo and the
Picard Brothers just bringing a squiggly, electro style that just sounds like
music flavour of the month rather than something long lasting. In ways the
track could be much worse, with Jessie still creating an infectious personality
in the track, but at the same time, it needs some work.
2.5/5
Track 4- Bang Bang (with Ariana Grande and Nicki Minaj)
Lead single 'Bang Bang' was a great
start to this album campaign, and even now it is just a simple pop gem that
will forever be one of Jesssie’s best songs. Here we find the singer telling us
of how this she has things others don’t, and can take us to another place. The
lyrical suggestiveness is simple, direct but playful, with the chorus being snappy
and catchy in equal measure. The combination of Jessie’s powerful pipes with
the airiness of Ariana Grande makes for a stellar collobaration, whilst Nicki
Minaj provides a brilliant rap that just makes the song complete. Whats great
is that Jessie still maintains her presence in the track, not being overpowered
by these two American stars and still showing listeners why she is such an
acclaimed singer. Max Martin does a brilliant job with the production, with the
stomping, soul influenced production creating a modern but throwback sound you
can’t help but love. Simply put, this is a blinder of a pop song.
5/5
Track 5- Fire
After the storming pop fun of ‘Bang
Bang’, things get more serious and reflective with 'Fire', a dramatic track that
focuses on Jessie singing about how she can’t get away from this guy who is so
intense, but she still wants him. The songs positioning after the fun of ‘Bang
Bang’ makes for a sharp but pleasant contrast, and vocally Jessie is brilliant
here, adding a theatrical air that shows off her theatre roots. The sharpness
of the violin heavy production perfectly matches the intensity of the lyrics,
and although the lyrical repetition is slightly annoying, overall the track
beautifully shows the versatility of Jessie J as an artist.
3.5/5
Track 6- Personal
‘Personal’ continues the drama of
the previous track, although this time things are a little softer and more
reflective. The track finds Jessie looking on her life and how you sometimes
have to step back and look at the reasons behind things, with the singer
acknowledging that she gets too personal at times. The track acts as a standout
in the set purely because the lyrics hold a lot more depth and intensity for
once, reflecting more of the Jessie J that people were first attracted to. The
simple guitar riff and melodic, soothing tone of the production is nice but not
exactly original, whilst the vocal is nice if perhaps too overdramatic. If
things were perhaps dialled back both with the vocal and the production this
could be a really powerful tune, but instead the sincerity of the lyrics gets a
bit lost.
3/5
Track 7- Masterpiece
The dramatics continue with
'Masterpiece', a track that focuses on Jessie J singing of how she makes mistakes
in life and is still working on being the best version of herself, because she
is human and just growing up. The self-empowerment theme is aggressive and
inspiring, with the rap style of verses nicely complimenting the slower, powerful
chorus. The problem is that, whilst vocally the singer brings across the songs
sentiment in a confident way, the lyrics are full of clichés that are
ingratiatingly annoying, whilst the production follows a bass heavy formula
that is equally as clichéd. All in all, ‘Masterpiece’ is another ok tune that
sadly suffers from problems that could have been avoided.
3/5
Track 8- Seal Me with a Kiss (featuring De La Soul)
Things are brought back to a more
fun pop state with ‘Seal Me with a Kiss’, with a funky, disco infused vibe that
is immediately infectious. The track finds Jessie looking at this guy and
telling him how she finds him attractive, and she just wants him to make her
his. Lyrically things are on better form, with the softer, seductive edge to
verses perfectly complimenting the snappy chorus that sees Jessie simply lay he
feelings on the line. The throwback edge to the production immediately makes
you want to dance, with the old school vibe allowing for Jessie’s diva vocals
to sound cool and lovely to the ear. De La Soul act as a smooth addition to the
track that nicely compliment the flirtatious quality of the song, making for
‘Seal Me with a Kiss’ being a return to form.
3.5/5
Track 9- Said Too Much
After the flirting of the previous
track, things once again get more serious with ‘Said Too Much’. Here we find
Jessie getting aggressive with a former love who has messed things up, and she
now realises that she needs to move on as she can’t fix things. The dramatic
break up track loses a lot of it’s power because of an array of unnecessary
clichés, whilst the forceful tone of the production is another example of pop
by numbers. The vocal is also boring, with Jessie just sounding like she is on
auto pilot, with the final sections of the track simply seeming like the singer
is trying to prove just how many trills she can do. It is definitely a step
back from the quality of the previous track, and shouldn’t have really made the
album.
1.5/5
Track 10- Loud (featuring Lindsey Stirling)
The dramatic flair of the album
continues with ‘Loud’, where we find Jessie singing about being overwhelmed by
everything in the world. The lyrical quality is slightly better, but again the
chorus uses repetition that just doesn’t really seem necessary. The production
nicely melds together some cool electric guitar with smooth violin, with
collaborator Lindsey Stirling nicely melding her classical style with Jessie’s
pop sound. The vocals are strong if once again slightly overpowering, with
Jessie needing to just hold back some times, but with the lyrics focused on the
world overpowering her, this time the singing can kind of be forgiven.
3/5
Track 11- Keep Us Together
After the crazy intensity of
‘Loud’, ‘Keep Us Together’ feels like a nice change, as things feels a bit more
hopeful. The song lyrically focuses on how relationships are hard, but Jessie
hopes that her and her beau have enough of something to keep them together.
Things are nice in that the lyrics are both melancholic but sweet in equal measure,
with this mix perfectly embodying the human experience of being in a
relationship, as everyone has their ups and downs. The vocal here is much
stronger, as Jessie seems to know when to hold back and when to really let her
voice do its magic, whilst the smooth, clattering tone of the production keeps
things light but forceful in an infectious way, making for a relationship tune
that really works for once.
3.5/5
Track 12- Get Away
Final track 'Get Away' is a simple
pop ballad, where we find Jessie reflecting on the love she has with this
person, with the singer realising that she needs to get away from this kind of
love. The songs strength definitely lies in the pairing of simple, piano
focused production style with a powerful and dramatic vocal performance. Whilst
the lyrics definitely suffer once again from repetition and cliché, Jessie
definitely saves things by really making the point that she is a brilliant
singer, and so whilst it could have been stronger, ‘Get Away’ ends the album on
a good note.
3/5
Final Results
'Sweet Talker' is by no means a bad
album. There are some definite high points here, and it is great to hear Jessie
really use her voice, particularly as she has made no secret that she wants to
be known for her voice. The problem is that, whilst individually there is
nothing really wrong with the tracks, as an entire album things just don’t
work. Many tracks come across like the producers aren’t really trying, whilst
other songs find the singer enforcing her ‘I am a brilliant singer’ brand too
much, to the detriment of the quality of the songs. The lyrical content also
dips from nice to awfully clichéd, with the fact that the album sees Jessie
contribute significantly less to the writing than her previous records
potentially being a major problem. 'Sweet Talker' could have been brilliant, but
instead we have to settle for commercially designed mediocrity.
4.5/10
Best Track- Bang Bang
Worst Track- Said Too Much
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